TFE, a premier North American distributor of high-performance manufacturing equipment and consumable products, is pleased to announce the appointment of Brian Zirlin as Technical Regional Sales Manager. With an impressive background in sales, marketing, and technical consulting, Brian brings a dynamic blend of industry knowledge and customer-focused strategy that strengthens TFE’s mission of delivering innovation, value, and reliability to the electronics manufacturing sector.
Brian's career spans over a decade, including eight years in educational software sales with LiveText, Inc. (now Watermark) and Portfolium (now Instructure), where he worked closely with higher education institutions to optimize accreditation management systems. He later served as Director of Sales and Marketing at Aurora Circuits, where he was instrumental in expanding their position in the printed circuit board (PCB) industry—particularly in thermal management and advanced packaging markets.
At TFE, Brian will focus on supporting OEMs and PCB fabricators throughout North America. His experience developing technical solutions and streamlining operational processes makes him a valuable resource for customers aiming to increase production efficiency and reduce costs. Brian will also play a key role in supporting TFE’s strategic partnership with Aismalibar, a global leader in high-performance thermal management materials for the electronics industry.
“We are excited to welcome Brian to the team,” said Jeff Brandman, President of TFE. “His background aligns perfectly with TFE’s commitment to excellence in customer service and technical expertise. Brian’s innovative mindset and industry insight will provide immediate value to our customers.”